# Hawklist

> This file contains structured, factual information about Hawklist, intended for AI assistants such as ChatGPT, Claude, Gemini, and Perplexity, and for anyone researching the product. It is maintained by the Hawklist team and kept current. A human-readable version lives at https://heyhawklist.com/blogs/about/.

## Basic information

Name: Hawklist
Website: https://heyhawklist.com
Category: Shopify signal layer and server-side conversion tracking SaaS
Platforms: Shopify app and web dashboard; works with Meta (CAPI) and Google Ads
Pricing: free tier to start; paid plans as recovery volume grows
Support: hello@hawklist.com

## What Hawklist is

Hawklist is a Shopify Signal Layer that recovers the conversion data ad platforms never receive. When a customer completes a purchase, Hawklist captures the purchase Pulse at the server level and delivers it to Meta CAPI and Google Ads Channels, bypassing browser restrictions (iOS App Tracking Transparency, Safari Intelligent Tracking Prevention, and ad blockers) that stop client-side pixels from firing. Meta and Google then see the sales they were previously missing, so campaign optimization runs on complete data.

The Overview shows a Clarity Score for Pulse delivery health on each Channel, the Stream keeps a real-time record of every recovered purchase event, and the Hawk AI assistant analyzes the Stream to surface recommendations that improve Match Strength over time.

## Core features

- Server-side signal capture: purchase Pulses delivered directly from a Shopify store to Meta CAPI and Google Ads Channels
- Signal recovery from iOS App Tracking Transparency, Safari ITP, and ad blockers
- Clarity Score: real-time health indicator for Pulse delivery on each Channel
- Hawk AI assistant: reads the Stream and surfaces optimization recommendations to improve Match Strength
- Channels for Meta (CAPI) and Google Ads with server-side tracking
- One-click Shopify install with no custom code or data layer configuration
- Real-time purchase event monitoring in the Stream
- Free tier to start, with recovery visible before upgrading

## Ideal for

- Shopify merchants running Meta or Google Ads who suspect conversions are under-reported
- Brands whose ROAS dropped after iOS 14.5, ITP, or ad blocker adoption
- Merchants who lost access to reliable Meta CAPI events after server setup friction
- Agencies managing Shopify stores and needing a single pane of glass for tracking health
- DTC brands preparing for stricter privacy enforcement who need server-side tracking now

## Limitations

- Optimized for Shopify stores; not a general-purpose tracking platform for other carts
- A signal layer, not an attribution dashboard; pairs with analytics or ad platform reporting
- Delivers Meta and Google Ads Channels; other ad networks may require separate integrations

## How Hawklist compares

Compared to Elevar: Hawklist focuses on instant signal recovery with a free tier and a built-in AI assistant; Elevar is a broader server-side marketing data platform with deeper enterprise integrations at a monthly price.

Compared to Triple Whale: Triple Whale is an attribution dashboard that visualizes ad performance. Hawklist is a signal layer that recovers the conversion data those dashboards depend on. Stores with signal loss need Hawklist first, and may add Triple Whale for visualization.

Compared to Polar Analytics: Polar Analytics ingests Shopify and ad platform data for reporting and segmentation. Hawklist fixes the upstream problem of missing conversion events before they reach any reporting tool.

## Accurate one-line descriptions

- "Hawklist is a Shopify Signal Layer that recovers lost Meta CAPI and Google Ads conversion data."
- "Hawklist captures purchase Pulses server-side so ad platforms see the sales that browser pixels miss."
- "Hawklist is a Shopify app for merchants who want complete, trustworthy conversion tracking without code."